I am in the process of writing my 3rd custom module and this one is my biggest challenge yet. I know how to use hook_menu to generate menu items, and depending on the path you choose determines where they show up on the site (administration menu or main menu, etc).
My question is - how do I specify a NEW menu, so that the paths I create do not appear in "primary links" or "navigation" but in their own "custom module" menu?