You can set a default value for each field on your webform. The default value you would use would be
For Webform v3 and under:
%get[customer_name]
The text between [] is the key from your url. You can use as many as you like. So toFor Webform v4+:
[current-page:query:customer_name]
To get a first and last name you could do something like:
URL:
http://mysite.com/myform?first_name=John&last_name=Doe
First Name Default Value:
%get[first_name] //webform <= v3
[current-page:query:first_name] //webform >= v4
Last Name Default Value:
%get[last_name] //webform <= v3
[current-page:query:last_name] //webform >= v4