I have a site using version 1.4 of the Google Analytics module and I wanted to upgrade to Universal Analytics. The module page says that I need the 2.x version of the module, so I updated to 2.x-dev, ran update.php (no updates necessary), and cleared the cache.
I then logged into Google Analytics and went to Audience -> Demographics -> Overview, after which I clicked Validate tracking code, but this failed.
So, I went to the module's config page (admin/config/system/googleanalytics) and checked Track display features under Search and advertising. I then cleared the cache.
I again tried to re-validate but it continues to ask me to validate.
What more do I need to do to upgrade to Universal Analytics?