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Twitter now creates code to track visits to your site from twitter. https://support.twitter.com/articles/20170807-conversion-tracking-for-websites#
Where would be the best place to put this code, into a template? is there a module for this like there is for google analytics?
The proper way is to use hook_page_alter() in your template.php or a custom module. But there's also a module out there to accomplish this task:
Take a look at the module Tracking Code. It allows you to inject arbitrary code inside <HEAD>, after <BODY> or before </BODY>.
