Adding Google Remarketing Script tags to Drupal 7 website shows how to add a Google remarketing tag using a module. Is there a similar solution for adding a Facebook remarketing tag easily?

I would use the drupal_add_js hook if that were so easy, but the issue is that the remarketing tag also includes an <img/> element (the pixel) in a <noscript> tag, so I can't include that easily in the same hook.


Turned out to be very simple. All I had to do was paste the code into the <head> part of html.tpl.php from within the /templates/ folder.

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  • Just where you want in the header tag? above all header-tag content? – user16289 Jun 24 '15 at 3:56
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    I don't think it matters where in the header tag; I put it near the bottom. – YPCrumble Jun 24 '15 at 3:58
  • By "Header" you meant the head tag yes? (Just to make sure it's not a HTML5 header tag). – user16289 Jun 24 '15 at 4:02
  • @benos Ah you're correct - I mean the head tag. Editing my answer. – YPCrumble Jun 24 '15 at 13:48

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