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My SEO agency complains about the following:

Let's assume the URL http://example.com/foo leads to a non-existing page. Then Drupal correctly responds with a 404.

Now,

The SEO agency says that this way I loose "crawl equity".

The desired behaviour would be that

What is the best way to achieve this?

  • You probably have the "remove trailing slashes" option of the Global Redirect module switched on, or an .htaccess/vhost rule doing it, something like that. I would ask your SEO company to clarify why a 301 redirect, which is what Google recommend to do themselves, would loose you "crawl equity" (whatever the heck that is!), just to make sure it's really worth changing this – Clive May 12 '16 at 10:00
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Most likely you have a written rule htaссess 301 redirect. Possibly it is written in the code or via modules.

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