What you want is views' right column.
You need to use a contextual filter of Content: nid
, choose to provide a default value Content id from url
. If you want to suppress the current product (eg. for a related products display use the Exclude
option in the More
fieldset at the bottom.)
Then add a relationship and select your entity reference field.
Finally you can add the field Content: rendered node
and at the top choose your newly created relationship. This should give you a list of referenced products.
Update: I guess the exclude option takes no effect in this case, since you'll be only listing the referenced products.