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I am building a community site in Drupal 7.

I am using the SEO checklist, which suggest to use the microdata module.

Other places I read are suggesting to use Schema.org module.

what is difference between them? Can I use both modules?

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They are different things:

If you want to use the Schema.org vocabulary, you can use the syntax Microdata, or RDFa (Lite), or JSON-LD (or any other RDF serialization, but the three mentioned syntaxes are supported by the big search engines that sponsor Schema.org).


The schemaorg module integrates the Schema.org vocabulary into Drupal 7 by using RDFa 1.0, which is the syntax used by Drupal 7 for other vocabularies, too.

The microdata integrates the Schema.org vocabulary by using Microdata (without this module, Drupal 7 does not output any Microdata).

If you can’t decide between these two modules: Go with schemaorg, because Drupal 7 already uses RDFa, RDFa is more powerful than Microdata, and parts of this module were ported into the Drupal 8 core.

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From what I've experienced Google picks up all of these formats. Sites I build use the default RDF module. I would not recommend running both modules as I could only it imagine adding a lot of bloat to your system.

I would visit Google's Structured Data Testing Tool: http://www.google.com/webmasters/tools/richsnippets

Give all three modules a try, experiment with different pages and make a decision based off of those results. In the end there is no perfect SEO equation beyond what you think is proper.

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  • Thanks, But currently I am on develop stage, on Aqcuia DEV desktop, so I can use this.. Is there any way to check this out?
    – EB84
    Nov 10 '13 at 21:32
  • I would try searching for an offline script then, I did find this: krofdrakula.github.io/microdata-tool. It's a jQuery drop-in which calls out structured data. I'm guessing there has to be some better localized solution if you do some research. EDIT: Here is a Gist that provides a bookmarklet for the above to do testing without adding the script. gist.github.com/peterhost/1397528 Nov 11 '13 at 13:57

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