I am using commerce kickstart 2. Here's a screen shot of my product display


![enter image description here][1]

I've set a VAT tax rate in drupal commerce, so the price in that screenshot is the price of the product + the 20% VAT tax added. 

How can I display the price excluding VAT ? so the price I enter for the product i would like to appear without tax as well.


  [1]: https://i.sstatic.net/PJ9ku.png