Rules does not have any action for publish selected content

Question

In admin/content page we have some update options. I want to execute a Php code only when I use publish selected content or unpublished selected content on that page.

This rules should be fired JUST when I publish/unpublished selected content

Answer 1

You can use drupal's hook_form_alter() for firing your PHP code. Check below example:

function contr_form_alter(&$form, &$form_state, $form_id) {
  if($form_id == 'node_admin_content'){
    $form['admin']['options']['submit']['#submit'][] = 'CUSTOM_SUBMIT_HANDLER';
  }
}

and then you can write your PHP code in CUSTOM_SUBMIT_HANDLER function as below:

function CUSTOM_SUBMIT_HANDLER($form, $form_state){
  if($form_state['values']['operation'] == 'publish'){
    // Do your stuff when PUBLISH here.
  }elseif ($form_state['values']['operation'] == 'unpublish') {
    // Do your stuff when UNPUBLISH here.    
  }
}

Answer 2

You probably need to alter the action performed on publish or unpublish of the node.

Try using hook_action_info_alter to alter the existing actions.

https://api.drupal.org/api/drupal/modules%21system%21system.api.php/function/hook_action_info_alter/7.x