I'd like to display a field_address in a view mode twice, once as the displayed address and once as a google maps directions link. I suppose I could create one custom field formatter that outputs both components, but it seems excessive to create a formatter to display basically what should be two formatters.
Is there a way, say in hook_entity_view to display a field twice with two formatters? Basically say $build['field_address_direction'] = $build['field_address'] and then change the formatter?